Siv lo lus sawv tawm tsam qhov sib txawv txaus los piav qhia txog kev txhim kho ntawm kev lag luam khw muag khoom yooj yim hauv xyoo 2021. Txawm hais tias muaj kev cuam tshuam los ntawm tus kab mob ntsws tshiab, cov khw muag khoom yooj yim tau tswj hwm tus nqi loj hlob siab xyoo no. Ntawm ib sab tes, nrog rau kev sib tw ua lag luam hnyav zuj zus hauv cov nroog thawj theem, kev ua lag luam poob qis tau dhau los ua chaw sib ntaus sib tua tshiab rau cov khw muag khoom yooj yim, thiab ntau lub khw muag khoom yooj yim xaiv txuas ntxiv nthuav dav; ntawm qhov tod tes, kev nthuav dav cov ciam teb lag luam tau dhau los ua ib qho kev taw qhia tshiab rau ntau lub khw muag khoom yooj yim. Los ntawm kev yooj yim mus rau kev yooj yim, kev pabcuam tau dhau los ua qhov chaw ci ntsa iab tshiab.
Qhov kev poob qis thiab kev nthuav dav txuas ntxiv mus
Txawm hais tias muaj kev cuam tshuam los ntawm tus kab mob ntsws tshiab, piv rau lwm hom khw muag khoom, cov khw muag khoom yooj yim tau tswj hwm qhov kev loj hlob siab hauv ob xyoos dhau los. Daim ntawv qhia txog "2021 China Convenience Store Development Report" uas tau tshaj tawm los ntawm China Chain Store & Franchise Association qhia tias qhov kev cuam tshuam los ntawm tus kab mob, xyoo 2020, tag nrho cov khw muag khoom yooj yim thoob plaws lub tebchaws yuav tshaj 190,000, nrog rau kev muag khoom ntawm 296.1 billion yuan, uas kev muag khoom ntawm cov khw muag khoom yooj yim ib txwm muaj yog 271.6 billion yuan, qhov kev loj hlob ntawm 6%, qeeb heev. Txawm li cas los xij, txawm hais tias cov ntaub ntawv muag khoom rau xyoo 2021 tsis tau tshaj tawm, los ntawm kev hloov pauv ntawm ntau lub tuam txhab khw muag khoom yooj yim, kev nthuav dav khw tseem yog qhov sib txawv tseem ceeb.
Xyoo no, cov khw muag khoom yooj yim hauv Nyiv Pooj tau txuas ntxiv mus rau qhov sib txawv ntawm xyoo tas los, txuas ntxiv qhib cov khw muag khoom thiab poob qis. Lub khw muag khoom yooj yim Lawson tuaj yeem hais tias tau nce qib sai heev. Xyoo no, nws cov lus tshaj tawm siab yog kom nthuav cov khw muag khoom hauv Suav teb mus rau 10,000 txog xyoo 2025. Hauv "2021 Tuam Tshoj Lub Khw Muag Khoom Yooj Yim TOP100 Daim Ntawv Teev Npe" uas tau tshaj tawm los ntawm Tuam Tshoj Chain Store & Franchise Association, Lawson cov khw muag khoom yooj yim muaj 3,256 lub khw hauv Suav teb loj, thiab tus lej no yuav yog 2,707 hauv xyoo 2020. Ntxiv rau cov khw muag khoom yooj yim Lawson, lub khw muag khoom yooj yim 7-Eleven, uas ib txwm paub txog nws "cov teeb meem siab" los koom nrog, tau qhib sai sai hauv xyoo no. Tus lej ntawm cov khw muag khoom hauv daim ntawv teev npe tau nce ntxiv los ntawm 2,147 hauv xyoo 2020 mus rau 2,387 hauv xyoo no.
Tsis tas li ntawd xwb, cov khw muag khoom yooj yim hauv tebchaws xws li Meiyijia, Jianfu, Tangjiu, thiab Bianlifeng kuj tau txuas ntxiv qhov kev qhib khw xyoo no, thiab tus lej ntawm cov khw muag khoom tau txuas ntxiv mus.
Nws yog ib qho tsim nyog sau tseg tias cov lag luam poob qis xws li cov nroog thib ob thiab thib peb tau dhau los ua "chaw sib ntaus sib tua tshiab" rau cov tuam txhab khw muag khoom yooj yim tsom mus rau. Kev lag luam tau hloov pauv txoj kev ntseeg ib txwm muaj tias "Sab Qaum Teb, Shanghai, Guangzhou, Shenzhen" thiab thaj chaw ntug dej hiav txwv yog qhov chaw nyob tseem ceeb rau cov khw muag khoom yooj yim. Hauv ob xyoos dhau los, ntau lub nroog hauv av kuj tau nyiam cov khw muag khoom yooj yim. Txij li lub Yim Hli xyoo no, Lawson Convenience Stores tau nyob hauv ntau lub nroog hauv xeev xws li Tangshan, Hebei, Wuhu, Anhui, thiab Nantong, Jiangsu, nrog ze li ntawm 20 lub khw; 7-Eleven tau qhib nws thawj lub khw hauv Dezhou, Shandong, Kunming, Yunnan thiab lwm qhov chaw. Ntxiv rau cov khw muag khoom yooj yim hauv Nyiv, cov khw muag khoom yooj yim hauv zos kuj tseem tab tom ua kom lawv cov leeg nqaij hauv kev lag luam poob qis: Bianlifeng tau qhib nws thawj lub khw hauv Foshan, Jiangsu, Xuzhou, Lianyungang thiab lwm qhov chaw, thiab Tangjiu cov khw muag khoom yooj yim nkag mus rau hauv kev lag luam Zhengzhou thawj zaug ...
Daim ntawv qhia txog "2021 China City Convenience Store Index" uas tau tshaj tawm los ntawm China Chain Store & Franchise Association qhia tau hais tias kev tsim cov khw muag khoom yooj yim hauv qee lub nroog thib peb thiab thib plaub xws li Huizhou hauv Guangdong thiab Putian hauv Fujian tau ze rau qib ntawm kev lag luam khw muag khoom yooj yim uas paub tab, thiab qib kev sib tw tsis tsawg dua. Cov nroog thib ib thiab thib ob. Cov nroog uas muaj peev xwm loj hlob zoo tau raug cov khw muag khoom yooj yim uas muaj zog heev nyob hauv; qhov chaw loj hlob ntawm kev lag luam khw muag khoom yooj yim hauv feem ntau cov nroog thib ib thiab thib ob tau raug nias ntxiv, thiab qhov xwm txheej kev loj hlob yog nyob rau theem ntawm tag nrho qhov ntsuas thiab tus lej ntawm cov khw qhib thiab kaw. Tswj kom muaj kev sib npaug tag nrho.
Thaum lub sijhawm kev sib koom ua lag luam
Thaum cov khw muag khoom yooj yim uas muaj ntau lub network nkag mus rau hauv kev lag luam uas tab tom poob qis, cov khw muag khoom yooj yim hauv zos yuav raug cuam tshuam. Muaj qee lub hom lag luam tau tawm tsam qhov kev nyuaj siab thiab xaiv los nyob ua ke, thaum lwm tus xaiv los raug yuav thiab koom ua ke.
Xyoo no, ob lub khw muag khoom yooj yim Lawson tau ua rau muaj kev xav ntawm kev lag luam. Thaum lub Cuaj Hlis ntawm lub xyoo no, Rainbow Shares tshaj tawm tias nws tau kos npe rau "Daim Ntawv Cog Lus Hloov Chaw Sib Koom Tes" nrog Lawson Convenience Store, thiab npaj yuav hloov nws lub tuam txhab Rainbow Wewo Convenience Store (Shenzhen) Co., Ltd. (tom qab no hu ua Tianhong Wewo) 100% Equity. Thaum Lub Kaum Ib Hlis, Sichuan Ooo Supermarket Chain Management Co., Ltd. (tom qab no hu ua Sichuan WOWO Supermarket) tau hloov mus rau Chengdu Lawson Convenience Store Management Co., Ltd., thiab tus neeg sawv cev raug cai tau hloov los ntawm Lu Weiwei mus rau Miyake Shixiu, tus tom kawg yog Lawson (Tuam Tshoj) Investment Co., Ltd. Tus neeg sawv cev raug cai ntawm lub tuam txhab, qhov no kuj txhais tau tias Lawson Convenience Store tau txais 100% ntawm Sichuan WOWO Supermarket thiab tau tsaws rau hauv kev lag luam Chengdu.
Ntxiv rau Lawson qhov kev yuav khoom loj, lwm lub npe hauv cheeb tsam kuj tau koom ua ke. Thaum Lub Tsib Hlis 29, Guangdong lub khw muag khoom yooj yim hom Tianfu Convenience, uas muaj ntau dua 5,800 lub khw, tau ua tiav kev yuav lub khw muag khoom yooj yim hauv zos loj tshaj plaws Haobao hauv Huaihua, Hunan, thiab tus lej ntawm kev sib koom ua ke thiab kev yuav khoom yog ze li ntawm 200. Ob tog yuav koom ua ke tsim Huaihua Haoban Tianfu Commercial Co., Ltd., uas Tianfu Convenience yuav sau npe 6 lab yuan, suav txog 60% ntawm cov feem, thiab Haoban sau npe 4 lab yuan, suav txog 40% ntawm cov feem.
Cov neeg ua lag luam hauv kev lag luam feem ntau ntseeg tias kev yuav cov khw muag khoom yooj yim hauv zos yog ib txoj hauv kev ib txwm muaj rau cov tuam txhab khw muag khoom yooj yim kom nkag mus rau hauv kev lag luam tshiab. Feem ntau ntawm cov khw muag khoom yooj yim uas tau txais muaj cov xwm txheej ua haujlwm tsis sib xws thiab tsis muaj kev sib tw ua lag luam sib xws rau qee qhov. Piv txwv li, Sichuan WOWO supermarket muaj 748 lub khw thaum nws tau txais los ntawm Best Group hauv xyoo 2017, tab sis tam sim no nws tsuas muaj ntau dua 300 lub khw hauv Chengdu. Lai Yang, tus thawj coj ntawm Beijing Institute of Commerce thiab Circulation Strategy, ntseeg tias nws yog ib txwm rau cov khw muag khoom yooj yim kom muaj cov ntaub ntawv yuav khoom thaum lub sijhawm poob qis. "Tam sim no nws yog lub sijhawm rau cov tuam txhab khw muag khoom yooj yim los sib sau ua ke lawv cov peev xwm ua haujlwm thiab cov khoom xa tuaj. Rau qee lub tuam txhab khw muag khoom yooj yim hauv zos uas muaj peev xwm tsim kho tsis txaus thiab cov qauv kev tswj hwm dav dav, nws yuav tsis yog qhov phem uas yuav tau txais. " Lai Yang hais. Cov khw muag khoom yooj yim hauv zos uas muaj cov qauv yooj yim, thiab qee qhov txawm tias nyob hauv cov khw muag khoom ntawm cov poj niam lossis cov khw muag khoom franchise flop, tsis tuaj yeem daws qhov kev thov ntawm cov neeg siv khoom thiab kev sib tw ua lag luam hnyav zuj zus. Cov neeg hauv kev lag luam txawm hais ncaj qha tias thaum kev sib koom ua ke ntawm kev lag luam khw muag khoom yooj yim pib, cov txiaj ntsig yuav tawm los tsis pub dhau peb txog tsib xyoos.
Kev siv digital thiab kev yooj yim ua rau muaj kev hloov pauv ntau yam
Txawm hais tias kev lag luam tab tom sib sau ua ke, yuav ua li cas los txhawb kom muaj kev vam meej ntawm lub khw muag khoom yooj yim nws tus kheej tau dhau los ua qhov kev sib tw loj. Zoo ib yam li cov qauv muag khoom ib txwm muaj xws li cov khw muag khoom loj thiab cov khw loj, kev siv digital kuj tau dhau los ua qhov kev loj hlob tseem ceeb ntawm cov khw muag khoom yooj yim xyoo no. Ntau lub npe tau pib koom ua ke nrog thev naus laus zis, sim siv thev naus laus zis los pab cov tuam txhab txo cov nqi thiab nce kev ua haujlwm, thiab kom tau raws li cov neeg siv khoom hloov kho tas mus li. Kev thov ntawm cov neeg siv khoom. Cov npe khw muag khoom yooj yim tab tom nthuav dav lawv cov ciam teb ua lag luam, coj "lub khw muag khoom yooj yim + N" ua qhov chaw tshiab.
Thaum lub Cuaj Hlis xyoo no, Guangdong 7-Eleven, uas muaj keeb kwm 29 xyoo, tau koom tes nrog omni-channel digital retail service provider Multipoint Dmall. Yuav luag 1,500 lub khw muag khoom thiab peb lub chaw faib khoom tau tsim Multipoint Retail Union Cloud. , Supply chain, franchisees, warehousing thiab logistics rau lub hauv paus chaw tswj hwm ntawm tag nrho cov txheej txheem, txhua yam ntawm digitization. Wen Hongjie, tus thawj coj ntawm Guangdong 7-Eleven, ib zaug tau hais tias kev hloov pauv digital ntawm Guangdong 7-Eleven tau ua tiav cov txiaj ntsig phased. Siv kev hloov pauv digital ntawm lub chaw logistics ua piv txwv, qhov kev ua haujlwm sorting tau nce 30% tom qab kev hloov pauv.
Tang Jiu Convenience, ib lub tuam txhab ua lag luam hauv khw muag khoom yooj yim hauv Shanxi, tau koom tes nrog Alipay los qhib lub khw muag khoom yooj yim Digital No. 1, uas muab kev pabcuam digital thiab kev pabcuam yooj yim ua ke, thiab coj kev xav ntau dua rau cov khw muag khoom yooj yim. Muaj kev tshaj tawm tias lub khw tau teeb tsa thaj chaw pabcuam digital thawj zaug. Ntxiv nrog rau kev them nqi, cua sov pluas noj dawb, chaw khaws khoom sai thiab chaw noj mov, cov neeg siv khoom kuj tseem tuaj yeem tso xaj online los ntawm Tangjiu Alipay applet, txaus siab rau kev xa khaub ncaws, rov ua dua khaub ncaws siv, thiab lwm yam. Kev pabcuam tus kheej. Tsis tas li ntawd, cov neeg pab suab ntse thiab cov kev pabcuam xiav kuj tseem yuav nyob online tau ntau xyoo los muab cov ntaub ntawv tiv thaiv kev dag ntxias tshiab rau cov neeg siv khoom laus hauv zej zog txog kev siv cov khoom siv ntse. Zhang Yuhong, tus lwm thawj coj ntawm Tang Jiu Convenience, tau hais tias cov kev pabcuam digital online tau tawg los ntawm cov kev txwv chaw khw, tso cai rau "kev txhais lus" ntawm cov khw muag khoom yooj yim kom nthuav dav thiab txhim kho, txav mus los ntawm "kev yooj yim" mus rau "kev yooj yim" ib kauj ruam ze dua. Tus neeg saib xyuas Alipay lub platform qhib tau qhia tias tus qauv khw muag khoom yooj yim kuj tseem yuav raug txhawb nqa hauv ntau qhov chaw hauv Shanxi.
Bianlifeng tau hloov nws cov khw muag khoom offline uas muaj neeg coob coob mus ua xov xwm hauv chaw. Txij li thaum Lub Xya Hli xyoo tas los, Bianlifeng tau tsim kev koom tes nrog zaj yeeb yaj kiab "Yabai", "White Snake 2: The Green Snake" thiab "Changjin Lake" rau kev tshaj tawm thiab faib zaj yeeb yaj kiab. Lawv tsis yog tsuas yog tshaj tawm cov yeeb yaj kiab tshaj tawm hauv cov khw muag khoom xwb, tab sis kuj tshaj tawm hauv social media. Kev sib cuam tshuam tau ua rau zaj yeeb yaj kiab nrov zuj zus thiab hu rau pawg neeg siv khoom hauv khw muag khoom kom saib zaj yeeb yaj kiab.
Xyoo no yog ib xyoos ntawm kev koom ua ke thiab kev tawg ua tej daim rau kev lag luam khw muag khoom yooj yim. Txawm hais tias muaj kev cuam tshuam los ntawm tus kab mob ntsws tshiab, cov tuam txhab khw muag khoom yooj yim tseem ua siab loj thiab siv zog los txhim kho lawv tus kheej lub neej. Los ntawm thaj av mus rau thoob plaws lub tebchaws, los ntawm kev yooj yim mus rau kev yooj yim, thiab los ntawm kev lig kev cai mus rau kev siv digital, txawm tias kev lag luam txhim kho li cas los xij, rau hom khw muag khoom yooj yim, kev tsom mus rau qhov xav tau ntawm cov neeg siv khoom yog lub hom phiaj tas li.
Lub sijhawm tshaj tawm: Lub Kaum Ob Hlis-28-2021
